Tom Cheesman

I’m a user interface/visual designer, adding front-end web development to my skill set.

I have over ten years experience in a wide variety of professional media creation tools and techniques, including: UX/UI design, branding and marketing, print, graphic design, illustration, photography, videography, sound recording and the Adobe Creative Suite.

Case study:

Alffie’s website

I saw a problem

If you were to go to Alffie’s website, you'd likely have a hard time working out what they do and how they do it.

I created a prototype website

I put together a proposal to demonstrate the benefits and value that good interface design can add to an organisation. I used Adobe Illustrator, Photoshop and XD to show what an end product may look like, then coded a prototype website using HTML, CSS and Javascript.

Alffie’s website is currently a large mix of styles and colours, and there is no central theme or message. For my design, I drastically scaled back the amount of colours used, basing everything on a style guide that I created. I also developed some ideas around the style of copy I wanted. There should be strong calls to action and Alffie should quickly identify who they are, the problem they solve and how they do it.